Growing a Selective Targeted Twitter Audience

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This article is for any one who wants to grow his Twitter audience; this means get many more followers. But getting thousands of followers doesn’t mean you have a great audience. In Twitter your audience isn’t measured by the number of your followers. You can use an automatic robot or software and automatically follow members, who do the same for you. But those followers are useless since they are not interested in your tweets.

Imagine you have a Twitter account with 3,000 followers interested in “what you say”, each time you tweet a link, you’ll get at least 800 or 1,000 hits and may be 200 or 300 retweet.
Now if you have another account with 85,000 whom auto-followed you back; result is you won’t get more than 50 or 60 hits and 2 or 3 retweets. (Main cause is that those followers have a large number of following, they are unable and also interested to read the whole number of tweets).

So if you want to have a strong Twitter presence, you shouldn’t have a great number, 3,000 or 2,000 followers are already a great and strong number. If they are real people and interested in what you say 2,000 people is not a little. If they trust your tweets you can make a lot selling products to them.

But how to attract such people? There are a lot of ways to do it.

1-      Use your blog or your website: you can drive Twitter followers from your blog, you can’t post 8 or 10 posts a day to your blog, but you can tweet over 20 times through Twitter.

2-      Purchase Twitter traffic from good and legit sites (This can work but will need a lot of money).

3-      Work your Twitter account yourself.

If you don’t have enough money (and most likely you don't), you need to work your Twitter account yourself, this mean you’ll build your audience yourself. I know a lot of people that have a great presence on Twitter without having a website. They are just active on social networks.

Here are few tips to get you started promoting your Twitter account.

1-      Assign a good user name to your account (it would be better to make it your real name), assign a unique avatar (easy to remember and attractive, in context with your user name), create a Twitter background; you can hire someone to do, do it yourself or use a free service to do it (http://www.Twitterbackgrounds.com/).

2-      Search for interesting/interested people; people who like to talk with other people over Twitter. Depending on your niche, you should find a way to find great people; for example for me, I find good people using TechCrunch, I read comments posted by other people, comments reflect the person who wrote it and TechCrunch allows you to post your Twitter profile with the comment.

3-      Get in touch, @reply those people and talk with them, retweet their stuff and comment their links through Twitter. Try also to introduce yourself to them and discuss important subjects.

4-      If you want to get your tweets read, then you should read others’ status, this isn’t as easy as it sounds especially if you follow 1,000 or 2,000 users. To succeed you need to give Twitter some of your time. Using a Twitter client is a must especially on mobile devices (Check this 21 top Twitter client list http://www.techcrunch.com/2009/02/19/the-top-21-Twitter-clients-according-to-twitstat/). Try to profit from any minute that you find along the day and read the latest tweets. Caution, Twitter can be so addictive.

This was a simple review of the basics to create a successful Twitter account and enlarge your audience. Along the way, you’ll learn a lot about Twitter and mainly about socializing with people. As a step to grow your audience you can join other social networks that your followers are involving in.